Bear Heiser.
Reformed journalist, recovering politician, professional problem solver, part-time golfer. All of it from the Texas Hill Country.
Curious about people, slow to judge them, honest with them even when it’s awkward. That’s about it. Everything I’ve gotten right came from listening longer than felt comfortable, and everything I’ve gotten wrong came from being sure too early.
Writing
Recent posts
Reddit Is Ranking for Your Brand. The Question Is Whether You Have a Voice in It.
Monitoring is not a strategy. Here’s what building an actual organic presence looks like.
Reputation Is a Growth Channel, Not a Crisis Function
Most companies only think about this after something breaks. By then you have already paid for it twice.
Google Autosuggest: The Reputation Problem Nobody Audits
Autosuggest decides what people ask about you before your website ever loads.
AI Doesn’t Read Your Star Rating. It Reads Your Reviews.
Volume, recency, language, and response. Four signals that decide what people and machines both see.
New posts, straight to your inbox.
No spam, no schedule. Just whatever I have been chewing on.
Bear Heiser 